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TYR Becomes Title Sponsor of the Wodapalooza Fitness Festival

By Featured, News, WZA Miami

First Ever Wodapalooza Title Sponsorship Through 2025

Miami, FL, July 7th, 2022 – Today, leading performance brand, TYR Sport, was announced as the first ever Title Sponsor of the internationally renowned Wodapalooza Fitness Festival (“WZA”). The four-day CrossFit-inspired festival and competition takes place annually in January in Miami, Florida. Seeking to bolster the CrossFit community and sport, TYR will seek to infuse its own brand and life into the decade-old event, all in an effort to add value to the CrossFit community and its athletes.

Founded by an Olympic Team Captain and a Technical Apparel Designer, TYR’s roots are planted in the proving grounds of athletic performance and technical know-how. Since its inception three decades ago, they’ve become amongst the world’s most recognizable swimming and triathlon brands, while they seek to accomplish their mission of making all things possible, through sport. TYR seeks to leave a similar impact within CrossFit, by aligning with the top athletes in the sport, creating products designed for CrossFitters, by CrossFitters, and now, taking a prominent position with the world’s largest and most inclusive functional fitness competition.

“As the title sponsor of Wodapalooza, TYR will be able to take an athlete-first approach to interacting with the CrossFit community.  Bringing our technical products in apparel, footwear, eyewear, and swim to competitors and spectators of the event speaks directly to our goal of enhancing athlete performance with product technology,” said Matt Dilorenzo, CEO of TYR Sport.

This title partnership will be the first of its kind for Wodapalooza, where the event will share another brand within its name. “We couldn’t be more excited to partner with a company that not only shares our values, seeks to elevate the overall experience, but is also striving to improve the sport of fitness. This partnership signifies a valuable commitment to our event and to the entire community, and we can’t wait to showcase what this collaboration means for the TYR Wodapalooza Fitness Festival,” said Aaron Anderson, VP of Business Development at Loud And Live. 

Established in 2012, Wodapalooza has seen tremendous and progressive growth since inception. What originated as a small-scale grassroots throwdown 11 years ago, has since evolved into a destination and yearly culmination for fitness fanatics of all types and abilities. In 2022, the event saw record attendance with over 40,000 attendees, including over 2,000 competitors representing 50 countries. This historic partnership between TYR and WZA symbolizes the intention by both brands to elevate the opportunity for athletes to compete and the community to connect. 

In 2023, the TYR Wodapalooza Fitness Festival will once again take place at Bayfront Park in Downtown Miami and will feature four days of competition as the focal point of its weekend-long festival. Prior to, interested athletes must take part in the TYR WZA Online Challenge, which sees tens of thousands of prospective athletes compete to earn the right to participate at the Miami Festival. On-site, attendees will have the opportunity to experience the unique passion and energy that the community offers, learn from subject-matter experts with seminars & workshops, watch three stages of unique competitive action, and interact with over 100 participating brands, including a large-scale custom brand activation by TYR. WZA has historically offered one of the biggest prize purses within the sport, and 2023 will be no different with a total purse of over $400,000. 

While nothing beats experiencing this historic event in person, the TYR Wodapalooza Fitness Festival will be streamed globally and free, with more information coming soon. To learn more, head to www.wodapalooza.com.

 

  

About TYR Sport

Named after the Norse god of valor and sacrifice, TYR is a company built on commitment and discipline.  They’ve been pushing the limits of innovation to propel athletes to their absolute best for over 35 years.  Whether it’s personal records or world championships, they have the hard-earned hardware to back it up.

 

About Loud And Live

An Entertainment, Marketing, Media & Live Events Company, Loud And Live performs at the intersection of music, sports, lifestyle and content development. Headquartered in Miami, with presence across the US, Europe and Latin America, Loud And Live is driven by its passion to create engaging experiences for global audiences. In addition to Wodapalooza, Loud And Live also owns and operates the internationally renowned community festival competitions, including the Granite Games, West Coast Classic, and the Madrid Championship.

WZA Stories: John Glaude on Weight loss, Crossfit & inspiring others

By Featured, WZA Miami

Some of the best stories can be found in the crowd at Wodapalooza. Like John Glaude, better known to many as @obese_to_beast. John is a source of inspiration for hundreds of thousands looking to improve their own health. John shed 180 lbs through a mixture of diet, exercise and hard work.

We asked him what that point was in his life when he was like, this is the day when he knew he was going to make a change. “For me it was actually more fear of … It sounds morbid, but it’s just the truth, it was fear of dying. I started losing weight when I was 20 years old. I’m 27 now. 27, geez. I’m getting up there. At 20 years old though, I remember literally being afraid to be home alone, because I was like, if I have a heart attack, no one will be here. At 20 years old. That’s not a normal thing for a 20-year-old to be worried about, but I was very worried about it. I don’t know what it was, but I had literally gotten to a point where I was okay with dying because of my size. It was just kind of, it’s going to happen, it’s more when than if.”

Asked whether his weight gain was hereditary, John reflects, “I gained it as I was growing up. I thought that gaining weight is hereditary, and I think that’s the wrong way to look at it, because it’s the victim mindset, of you feel like you can’t do anything about it. I think there are definitely factors that go into it. Because I grew up very very poor, and so that was a big factor. I didn’t have much money. There was a lot of trauma growing up, I was taken away from my mom when I was really young, but I was put back with her.

“I was actually talking to a friend about this, they’re like, ‘What do you think it was growing up?’ It was because my mom couldn’t provide much. But food was something she could provide. So she didn’t like to say no to me. It was something she could do that would make me happy. Because she couldn’t get presents for Christmas, she couldn’t do other things she wanted to do for me. So if she could get me food, fine, that’s the one thing that she could say yes to.”

So when did John decide enough was enough? “At 20 years old, I remember I was invited to a wedding and I had to find clothes. That was horrible. I wore a size five XL shirt and had a 56-inch waist. So finding clothes when you’re that big is really rough, but I ended up finding stuff, and I remember I was actually really happy with the clothes that I got. I was like, ‘These are sweet, I love this.’ I was really happy, I thought it looked really good. We go to the wedding. We drove there, it was a 13-hour drive. And as we got there I went to step out of the car, and I almost fell back into the car. And like I said, I had that fear of dying. I was terrified, I was like, there’s definitely something going on here. And I was really really scared the whole time I was there. Luckily it wasn’t anything serious, but it freaked me out. We got home, and I saw the photos of the wedding, and I was like, ’Oh my …’ I thought I looked great; I was wrong. And it’s crazy, because I was wearing a five XL shirt, and this shirt, when I’d sit down, the buttons would unbutton. It was pretty tight.

“So that all happened, but that wasn’t my click moment. It was actually a couple weeks later, I was watching Miami Ink, which is a show about tattoos, and there were people getting all these really cool tattoos everywhere, and I had two on my forearms when I was heavier. I wanted more, but I was like “I’m not going to get any more,” cuz I feel like I’m never going to show them off. But then a guy came on the show, I don’t even remember exactly what he said, but basically in my head I finally realized, this is my fault. These are my choices, I can’t blame anyone else for the size I am now. I’m 20 years old, no one is making me eat anything I don’t want to eat. So I finally realized, I’m making choices that are bringing me to this point, I just need to make different choices. That was the starting point.”

Now that John has shed the weight, we wanted to know how he feels about that shift in identity. From the guy losing the weight to a success story. And more importantly, how he deals with knowing when enough is enough in terms of weight loss.

“When losing weight, for a lot of people, their goal is to lose as much weight as possible. And I always say, your goal should be to be healthy. For a lot of people, that will mean you lose a lot of weight if you’re very overweight, of course. But if your goal is, “I want to be as skinny as possible,’ it’s dangerous. Because eventually, like I said, you’re going to get to a point where you’re done losing weight. Because you can’t lose weight forever, you’ll die. So a lot of people, when they get to that point, they don’t know what to do. They get freaked out, they get scared. So for me, the lowest weight that I hit was 180 pounds, down from 360. That’s when I did a men’s physique show. So I dieted down for a men’s physique show.

“When I did that show, I got really really lean, but it was too lean. I lost too much weight. It wasn’t healthy what I had to do to get that thin. What really helped actually was finding CrossFit. Because I was doing bodybuilding stuff before that, cardio, but I never felt like I was athletic. Because in bodybuilding, the only thing that matters is how you look, that’s all. And I just stopped caring, really. So with CrossFit, I got into it and I was like, ‘How can I jump on this box?’ Or, ‘Can I walk on my hands?’ Obviously, walking on my hands came a lot later. But I remember my first box jump, I was terrified. Because I’d never been athletic my whole life. So finding something that made me focus on not just how I look, but how I performed, it made it so much easier to be able to gain a little bit of weight and not freak out.”

John dedicates his platform to advocating for healthier living. We wondered if he feels a responsibility of sorts to help others reach the other end of their fitness journey, as he’s done.

“I think that for me, losing the weight and then seeing the followers I’ve gained, it’s made me feel like yeah, you have a responsibility to help people. I think losing the weight was a big thing for me that I had to do, but now, seeing that people are inspired by that makes me want to help people as much as I can.

“Almost everyone who comes up to me has some sort of weight loss story that they tell me about. But one really cool story is about this guy I met who actually comes to my gym now. I met this guy at a different gym, he would do powerlifting stuff. He would always do squatting and stuff. He had a lot of weight to lose, and he ended up coming up to me one day and he was like, ‘Hey man, I actually watch your videos and I just wanted to say hi.’ I was like, ‘Oh cool man, it’s good to meet you.’ Then at that point, I had been doing CrossFit for a little bit, so I was like, ‘You should check out CrossFit, if you ever want to try it out.’ So since coming to my gym, my CrossFit gym, he’s lost an extra 100 pounds, and he’s really really doing well.

“That’s just one story out of literally thousands. It’s crazy because I always say I’m not special, there’s nothing special about me as far as losing the weight. What I did, literally anybody can do. That’s my mission that I’m trying to get out there. People see I have a lot of followers and they think, ‘He must be special.’ But it’s like, I’m literally not special. And I think that’s why people follow, is because they realize, ‘He’s just a normal dude.’